SportAccord, the organisation grouping together 104 World Sports Federations and Organisations, announces the official launch of The Sports Hub on YouTube, a unique and comprehensive multi video platform on the Internet.
The Sports Hub is composed of a portal, providing one single access point to all sports, and include sub channels featuring the different sport and disciplines. With a fully customized look and feel, it will be a powerful tool for Federations to promote their sports online. The gathering of sports, grouped under categories such as ball or water sports, also allow cross promotion.
With more than 25 International Federation already involved, The Sports Hub is dedicated to all sports enthusiasts on YouTube, allowing them not only to follow their usual favourites, such as basketball, swimming or equestrian but also to discover fast growing sports like climbing, kickboxing or floorball.. The SportAccord Multisports Games has also two channels, such as the World Combat Games, World Mind Games and World Beach Games. Content will include top matches and competitions, but also interviews, backstage videos or educational content.
SportAccord uses Content ID, YouTube content management platform, to protect, promote and monetize the content online and make sure it is accessible for all in its best quality globally.
Hein Verbruggen, President of SportAccord, said, “ This is an amazing opportunity for our Members and sports to enhance their presence online, thus getting more exposure. It will also offer an appealing one-stop-shop to all sports fans ” .
The Sports Hub is launched during the SportAccord Convention in Dubai.
SportAccord is the representative of institutional sport worldwide, grouping together 104 International Sports Federations and Organisations.
SportAccord’s mission is to unite, support and promote its Member International Sports Federations and Organisations for the co-ordination and protection of their common aims and interests, for the good of sport.
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